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Colors and Effects Introduces 1st Stir-in Powder Pigment for Automotive Coatings

By: Coatings World staff

Colors & Effects said it has improved color depth and stabilized up to the level of primary particle size the stir-in slurries, eXpand! Red EH 3427 and eXpand! Blue EH 6001.
 
With the development of the powder pigment eXpand! Red EH 3530, the first universal grade is now available, enabling the intense shades in various coating systems. 
 
The red pigment enables high transparency and tinting strength for more chromatic shades with lower scattering. 
 
Developed for modern automotive coating systems, the eXpand! technology makes the small particle-sized powder easily dispersible, which significantly reduces cost and time spent in production processing.
 
“After the launch of eXpand! Red EH 3427, we sped up to deliver an additional color and a powder version, demonstrating our commitment to investing in this innovative pigment technology,” said Paul Verhoeven, eXpand! business leader for Colors & Effects pigments. “By adding a blue pigment slurry and a red powder to our portfolio, we enhanced the possibilities for our customers regarding their coloration aim and their coating systems.”

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